Nanning Cross-border Commodity Direct-purchasing Experience Center (also known as MMGO) is located at Nanning Department Store in Cultural Palace, No. 20, Minzhu Road, with a business area of over 8,000 square meters. MMGO adopts a new operation mode, relying on the physical store of Nanning Cross-border Commodity Direct-purchasing Experience Center and the e-commerce platform of Nanning Department Store — “Nanbai Meimeigou”, and introducing O2O operation mode combining “Offline Display and Trading Center + Online Display and Purchase Platform” which is not used by ordinary cross-border online shopping or cross-border e-commerce, so as to realize the omni-channel sales of “Online and Offline Synchronous Display and Purchase”.
It is reported that MMGO jointly built by Nanning Department Store Co., Ltd. and Guangzhou Cross-border E-Commerce Co., Ltd. has nearly 20,000 imported duty-paid or bonded commodities with original packaging from European countries, America, Australia, Japan, South Korea and Southeast Asian countries, involving light luxury goods, maternal and child supplies, beauty products and so on. It is Guangxi’s largest cross-border commodity direct-purchasing experience store with multiple commercial tenants, online and offline synchronous operation.