Recently, “People’s Daily” published a headline article titled “The Mode of ‘Live Streaming + Express Delivery’ Shortens the Chain of Agricultural Products to Enter the City” in its Economic Edition. By reporting that bananas in Nanning are relying on the express logistics network to rebuild the short chain of agricultural products sales channels with the e-commerce platform moving down into lower-tier markets and the rise of live commerce, Nanning’s new attempts and new explorations in helping agricultural products enter the city are displayed in a panoramic view.
It is understood that the report consists of three parts: “live streaming fuels a surge in dwarf bananas”, “the mode of ‘express delivery + bananas’ opens up sales channels” and “the mode of ‘express delivery + modern agriculture’ is promising”. This report tells the development of e-commerce live streaming and express delivery business in rural areas, paving the way for agricultural products to go out of the mountains. There are farmers telling stories as streamers, couriers recalling changes, and detailed data to provide evidence, which fully shows the development highlights of rural e-commerce in Nanning.