Recently, the 2021 China International Fair for Trade in Services (CIFTIS) has kicked off in Beijing, with many visitors being attracted by a total of 240 “railway” cultural and creative products full of the “railway” element at the stand of China Railway Museum in the special exhibition area of cultural and tourism services in Shougang Park.
It is understood that the “railway” cultural creation was jointly designed and built by China Railway Nanning Group Co., Ltd. and China Railway Museum. As the first cultural and creative brand in the railway system to be included in the national exhibition, the cultural creation won the favor of the public with its rich interest, story and strong practicability. At present, it has boasted 20 million fans on such online platforms as Taobao, Douyin and Weibo. The cultural creative products have also entered four railway stations in the cities of Guangxi including Nanning, Liuzhou and Guilin, and passengers can choose to buy them when waiting for the train.