Recently, it was learned that the China-ASEAN Expo held a “Festival of Choice Goods” for the first time this year. Viya, the “recommender of quality goods of the 18th China-ASEAN Expo”, set up a special session for the Expo in her Taobao live room and boosted the introduction of “quality goods from ASEAN” into the domestic market.
It is understood that the special live streaming of China-ASEAN Expo by Viya lasted for more than 4.5 hours and the cumulative number of online audiences exceeded 18.55 million. More than 550 thousand pieces of goods were sold out in total with the gross sales volume reaching 19.52 million yuan. Both domestic and international products for the China-ASEAN Expo preferred by consumers, such as Haohuan River Snails Rice Noodles, Hengzhou Jasmine, and Bingquan Soybean Milk, were broadcasted online. Many broadcasted products attracted a wide audience shortly after the links about them were released online.