Recently, the "E-buying Joy" live-streaming event at the Hengzhou branch of "Sanyuesan Festival of Zhuang Ethnic Group -- Bagui Carnival" in Guangxi in 2022 came to an end. The event further increased the online sales of characteristic agricultural products in Hengzhou City, expanded the sales channels of agricultural products, promoted the economic development of e-commerce enterprises, and helped enterprises to increase their income.

It is reported that during the event, nearly 100 live-streaming activities were conducted at different times and places. Many e-commerce enterprises in Hengzhou carried out live-streaming activities for promoting local agricultural products, and warmly introduced jasmine sorbets and other featured products. A number of entrepreneurs also appeared in the live-streaming room to interact with netizens. The event introduced nearly 50 kinds of characteristic agricultural products of Hengzhou City to the netizens, attracting more than 100,000 netizens to watch and nearly 2 million netizens to praise Hengzhou. Among all the products, jasmine tea series products are the most popular among netizens, becoming the sales champion of this event.