To make farmers enjoy quality service as well as financial subsidy, the Nanning Bureau of Commerce and Nanning Daily have jointly initiated and established “Nanning Quality Service League for Promoting Household Electrical Appliances to the Countryside” which is composed of over ten bid-awarded enterprises, and the League will serve the farmers with the principle of “guaranteeing quality, optimizing service, and building up honesty”.

At 10 a.m. June 25, the inaugural ceremony of “Nanning Quality Service League for Promoting Household Electrical Appliances to the Countryside” was held at Suxu Town, Jiangnan District, and in the meantime, the tour exhibition of the League brand was also held there. At the tour exhibition, the farmers were very enthusiastic. Every exhibition booth was crowded with farmers interested in the products, and the atmosphere was very heated.

By 24 June, there were 736 sales outlets passing the checking and registered in Nanning, and they sold 50,478 sets of household electrical appliances with the total sales of 87.9031 million yuan. According to Mr. Li Zhenqiu, deputy director of Nanning Bureau of Commerce, the household electrical appliances are sold to the farmers in the countryside, but the after-sales service radius is not so concentrated as that in the cities and the after-sales service in some rural areas is not so available to the farmers. Such being the case, the Nanning Bureau of Commerce and Nanning Daily have jointly initiated and established “Nanning Quality Service League for Promoting Household Electrical Appliances to the Countryside”, and call on the bid-awarded enterprises to abide by the principle of “guaranteeing quality, optimizing service, and building up honesty”, so that quality household electrical appliances and service can reach the farmers and the after-sales service can be improved. After the proposal is made, over ten bid-awarded enterprises including Gome, Haier, Midea, Hisense, Changhong, and Vanward have joined the League, promising to provide quality products and first-rate service to the farmers.