Recently, the Poverty Alleviation Day with the theme of “developing rural e-commerce to promote poverty alleviation” sponsored by the CPC Yunbiao Town Committee and the government, and organized by China Post Hengxian Branch and www.gxdong.com was held in the e-commerce service center of Dengxu Village, Yunbiao Town, and the live-streaming marketing has promoted the online sale of special local products.
It is reported that the products in this live-streaming marketing contained high-quality agricultural specialties such as asparagus cochinchinensis, flavorings and Shine-Muscat grapes. 15 poverty alleviation enterprises participated in this activity, and a large number of agricultural products were sold. Yunbiao Town adopted new media methods such as live-streaming marketing to sell local agricultural products, shake off poverty through consumption, and help people increase their income. According to Su Ailian, secretary of the CPC Yunbiao Town Committee, live-streaming marketing has provided more reliable marketing channels for high-quality agricultural products. In the future, the town will make full use of e-commerce marketing to obtain more benefits for people.