Recently, it has been learned that since the launch of the “Heart-warming Sanyuesan Festival in Beautiful Guangxi in 2020”, as of June 25, a number of 556,000 commercial and trade enterprises have taken part in the event. Moreover, a total of over 14.3 million people have gotten the heart-warming consumption coupons. And during the event, the total transaction of Alipay users has exceeded 100 billion yuan in Guangxi, representing 100.684 billion yuan.
It is reported that the event lasts for three months, and the consumption ratio of these Guangxi coupons is 1:9.6, which is higher than the national average of 1:8. Driven by the event, the market flow of cities with districts in Guangxi is significantly higher than that of February and March. According to the survey by the domestic trade center of the Ministry of Commerce, the consumer confidence index in Guangxi is 2-4 percentage points, which is higher than that of the eastern region. In addition, the event focuses on the growth of farmers’ income, the sales of agricultural products in poor areas and the launch of industrial products to the countryside, and more than 1,000 enterprises and over 25,000 online stores have been organized to promote the turnover of famous products in Guangxi with over 4.4 billion yuan through such online platforms as Taobao, Juhuasuan and 1688.