Recently, Liu Hongtao, deputy head of Mashan County, appeared on Taobao’s live-streaming platform to promote the county's high-quality agricultural products such as Wo citruses, Jinlun brown sugar and farm eggs, getting them onto the “sales express” of e-commerce live streaming, and launching the live-streaming activity of "Heart-warming Sanyuesan Festival in Beautiful Guangxi" in Mashan County. In the live-streaming activity, Liu Hongtao and hosts interacted with netizens through the screen, tasted Wo citruses on the spot, promoted agricultural products of Mashan County in various ways, and answered netizens' questions.
On the same day, the hosts also went to Guangxi Mashan Nanhua Sugar Industry Co., Ltd. to explain the characteristics of brown sugar and the method of selecting sugar on the market to netizens, and introduce the production, packaging, storage and other processes of Jinlun brown sugar, which deepened netizens' understanding of Jinlun brown sugar. The three-hour live streaming attracted 311,700 visitors, and more than 2,800 orders for all kinds of special products were placed online, with an average of nearly 1,000 products being sold per hour, among which Jinlun brown sugar and Wo citruses were mostly welcomed by netizens. According to incomplete statistics, as of March, Mashan County has sold 10,600 tons of citruses on site, and nearly 10,000 orders were placed online.