Recently, Hengxian County, Nanning City held a live-streaming activity to promote its products with the theme of “Heart-warming Sanyuesan Festival in Beautiful Guangxi”. Hong Ben, Member of the Standing Committee of the CPC Hengxian County Committee and Deputy Head of the county, acted as a “streamer” to promote agricultural and special products such as Hengxian jasmine tea, jasmine potted plants and papaya silk through live streaming, helping the county overcome poverty. During the live-streaming activity, Hong Ben had an active interaction with the netizens from all over the country. The netizens thought highly of this activity and praised Hong’s down-to-earth way of promotion.
According to Huang Zhenwu, Deputy Director of Hengxian E-commerce Office, as the live-streaming activity was advanced by the government, featured agricultural products to be sold are more credible and competitive. In the four-hour activity, the number of online viewers on Taobao live streaming platform alone reached 112,100, with more than 4,700 deals done and total online sales of nearly 70,000 yuan. When live steam ended, sales of all products continued to increase, which laid a solid foundation for the promotion of stores and the sale of upcoming products.