It was recently learned from Nanning Municipal Market Supervision Administration that after years of development, the comprehensive brand value of jasmine and jasmine tea in Hengxian County reached 20.297 billion yuan, becoming the most valuable agricultural product brand in Guangxi.
According to statistics, there are more than 150 scented tea processing enterprises in Hengxian County, which process 60,000 tons of scented tea every year and witness an output value of 2.5 billion yuan. Both the outputs of jasmine and scented tea account for more than 80% of the total outputs nationwide, forming a well-established system of regional layout, scale production, industrialized operation and standardized management. “Hengxian Jasmine Tea” and “Hengxian Jasmine” have become the geographical indications of Nanning, indicating its development and maturity, and they are now applying for Madrid international trademark registration. In addition, Nanning is also accelerating the geographical indication trademark registration of the “Nanning Good Friends Rice Noodles”, with an aim to include this intangible cultural heritage of Nanning in the geographical indication trademark list as soon as possible, thus creating their own business card of rice noodles that belongs to Nanning people.