Recently, Hengxian County Jasmine Brand Strategy Press Conference was held in Nanning International Convention and Exhibition Center. During the conference, the jasmine of Hengxian County was released to the media for the first time with the volume of “10 Jasmines in the World, 6 of Them from Hengxian County of Guangxi”, the identity of “What a Beautiful Jasmine of Hengxian County” and the totem of “Jasmine Fairy in Hengxian County”. The press conference fully demonstrated the latest achievements, such as the top design of the jasmine brand in Hengxian County and the development and upgrading of brand strategy, which made new contributions to the high-quality development of Nanning.
It is learned that Hengxian County has been planting jasmine for more than 500 years, and enjoys the reputations of the “Hometown of Jasmine in China” and the “Production Center of Jasmine and Jasmine Tea in the World”. In 2018, the jasmine and jasmine tea in Hengxian County ranked among the top 100 regional brands, with a comprehensive brand value of 19.745 billion yuan, making this brand the most valuable agricultural product brand in Guangxi, and the comprehensive annual output value of the primary, secondary and tertiary industries of jasmine (tea) reached nearly 10.5 billion yuan.