Great aggregate effect of “headquarters economy”
Nanning Dashanghui celebrates its one year opening anniversary on May 28th, 2011; and at the time, over one hundred stores and the businessmen in the field take part in the activity. It is learned that the Phase 1 of the International Construction Materials Town has attracted over 130 construction materials brands home and abroad, such as Dongpeng Ceramics, Champion Ceramic Tile, Jomoo Sanitary Wares etc, most of which are the headquarters stores or flagship stores of high and medium-end products.
Why can this project attract so many brand sellers settle in a short term, and become a headquarters base for the industry of construction materials?
“Nanning Dashanghui meets the needs of headquarters flagship stores for sufficient space to highlight their brand images and display products”, said Guangxi general agent of Huiya Ceramics, Yu Junrong. The reporter has observed that the periphery stores along the streets, the inner stores and the stores on the first and second floors of the flats are various in forms, and flexible in space arrangement; the mode of 2-3 stories for rent ensures a sufficient floor height; and the block-style layout makes the stores connected to the streets seamlessly. With the features of wide door, proper in-depth and multi-storied structure, whether it is a brand flagship store or an individual store, they will have plenty space for materials display and business work. In addition, in many businessmen’s eyes, the project is oriented to international market; and this height and scale of “commercial flagships conversing with the world” can completely meet the requirements of the brand headquarters bases.
It is learned that the Phase 2 of the International Construction Materials Town is attracting investors all-roundedly, and it will become an industrial headquarters base which is complete in brand varieties, excellent in brand reputations, and good in environment, and aggregates flagship stores of brand construction materials and furniture from home and abroad. “Through the gathering of people, logistics, capital, and information, it will form a combination of various items, resulting in a great effect of industrial cluster”, professional investor Mr. Wei believes, and this kind of regional landmark buildings will lead the life and commercial development in the region, and it is of long-term benefits to do business here .