With its headquarters at 38 Huaxi Rd., founded in Sept. 1995, Nanning Likelong Super Market— a large-scale chain super market in Guangxi, is under the administration of Guangxi Kangmai Trade Company Ltd. As a key enterprise of the development strategy of Guangxi Kangmai Trade Company Ltd., carrying out its business in a way of chain super market management, Likelong Super Market focuses on ordinary salary earners as its target customers, and at the same time provides service for people of higher or lower income as well. It mainly deals with about 10,000 goods of different kinds such as foods, goods of daily use, fresh vegetables, fruit, meat and so on. Now it has more than 52 chain marts, including 15 franchised stores, 22 chain stores, 14 24-hour stores, with a total business area of more than 60,000 square meters, and a turnover of ￥500 million. At present, there are franchised stores and 24-hour stores all over Nanning city. Its chain marts have spread over most of the cities and counties in Guangxi.
What makes it so different from other marts in service are its characteristics that “everything in Likelong can be trusted, and shopping in Likelog can be economized whenever.”
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